Sarah Mitchell
Head of SEO Strategy — turning search intent into sustainable, compounding organic growth.
Head of SEO Strategy
Sarah Mitchell
Sarah has spent over a decade turning organic search into a predictable growth channel for ambitious brands. Before joining RankLab, she led in-house SEO for two venture-backed marketplaces, scaling one from zero to 800K monthly organic sessions in under 18 months.
At RankLab, Sarah owns the SEO practice end to end — technical audits, content architecture, and digital PR — and has personally led programs that generated more than $50M in attributed client revenue. She believes rankings are a byproduct of solving real user problems better than anyone else on page one.
"Great SEO isn't a trick you play on Google — it's the discipline of being the best answer on the internet to a question someone is already asking."
Areas of Expertise
Technical SEO
Content Strategy
Link Building
Keyword Research
Digital PR
SEMrush & Ahrefs
Google Search Console
Site Architecture
0M+Attributed Revenue
0+SEO Programs Led
0+Years in SEO
0K+Peak Monthly Sessions Built
More Team
Meet The Rest Of The Team
Let's Talk
Ready to Rank Higher?
Talk to Sarah and the SEO team about a growth roadmap built for your business.