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Our History

From a two-desk SEO consultancy to a full-stack growth agency trusted by 500+ brands — here's how RankLab got here, one milestone at a time.

RankLab founding team
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Founded
How We Started

A Two-Person SEO Shop With Big Ambitions

RankLab began in 2011 in a rented San Francisco co-working desk, when founder Marcus Chen started taking on freelance SEO clients between jobs. What started as spreadsheets and late-night keyword research turned into a promise: treat every client's growth like it's our own business on the line. Fifteen years later, that promise still shapes everything we build.

  • Bootstrapped from day one — no outside funding, no shortcuts
  • Grew entirely through client referrals for our first three years
  • Still led by the same founder who took the first client call
The Journey

Milestones That Shaped RankLab

Fifteen years of steady, deliberate growth — built one client relationship at a time.

2011

RankLab Is Founded

Marcus Chen launches RankLab as a boutique SEO consultancy out of San Francisco, serving three local clients from a shared co-working desk.

2013

Paid Media Division Launches

Growing client demand pushes RankLab beyond organic search — a dedicated paid media team is formed, and the company signs its first six-figure annual retainer.

2015

100 Clients & Content Marketing

RankLab crosses its 100th client and rolls out a full content marketing practice, pairing editorial strategy with technical SEO for the first time.

2017

New York Office Opens

To serve a growing East Coast client base, RankLab opens a second office in New York and surpasses $10M in annually managed ad spend.

2019

500 Clients & Live Dashboards

RankLab reaches the 500-client milestone and launches its proprietary live-reporting dashboard, replacing static monthly PDFs for every account.

2021

1,000 Projects Delivered

Despite a turbulent global economy, RankLab delivers its 1,000th completed project and grows its senior team to more than 50 strategists.

2023

Global Remote Team

RankLab shifts to a remote-first model, expanding its team to 60+ specialists across time zones while crossing 1,200 total projects delivered.

2025

98% Retention, +248% Average ROI

Client retention hits an all-time high of 98%, with clients seeing an average ROI growth of +248% across active engagements.

Today

15+ Years, 500+ Brands, One Standard

Today RankLab is a full-stack growth agency trusted by 500+ companies worldwide — still holding to the same standard we started with in 2011.

0+Years in Business
0+Happy Clients
0+Projects Delivered
0%Client Retention
Let's Talk

Be Part of Our Next Chapter

Whether you're a future client or a future teammate, RankLab's next milestone starts with a conversation.